News

RED is Hiring

RedEngine is recruiting for several positions, including SEO and social media jobs. At RED, you’ll have the opportunity to champion the cause of nonprofit organizations who are working to make a difference in the world. You’ll join a smart, innovative team of marketing strategists, creatives, technologists and online marketers to help RED clients increase their online visibility, engagement and revenue. Check our jobs page for position details.

CARE Integrates Search & Social Marketing

The industry publication DMNews profiled CARE’s work during the height of the humanitarian crisis in Haiti, highlighting its integration of social media and search marketing to drive awareness building and fundraising. “For CARE, a nonprofit organization that combats global poverty, search marketing and social marketing allow the organization to react immediately to global emergencies with real time marketing campaigns… The nonprofit’s digital agency, RedEngine Digital, handled the initiative.” Read more about how RED and CARE approached this campaign.

RED Chairs DMAW Social Media Day, Nov. 5

RedEngine’s Liz Murphy and Melanie Phung co-chaired DMAW Social Media Day, a full day of sessions aimed at marketers interested in taking their social media efforts to the next level. This sold-out conference went way beyond the basics, focusing on advanced social media tactics, case studies and optimization strategies. Topics included mobile marketing, the future of video, reputation management, measurement and metrics, digital PR and more.

RED Launches Health Care Reform Site

In July, RedEngine Digital worked with the American Diabetes Association to launch a new microsite on health care reform. RED developed the strategy, wrote and designed the site, implemented advanced Google Analytics campaign tracking, and optimized it for the search engines. RED also created an email cultivation and fundraising campaign to increase online donations and advocacy actions. The site has received top rankings for “health care reform now” and “diabetes health care reform.” If you know someone with diabetes, please tell them to visit the site and sign the petition!

RedEngine Presents at Bridge Conference

RedEngine’s Alex Allen presented at the Bridge Conference 2009, a conference organized by the Association of Fundraising Professionals, Washington DC Metro Area Chapter, and the Direct Marketing Association of Washington. His presentation discussed the ins and outs of Google Grants, including keyword research, ad group organization, landing pages, and analytics. View his Google Grants presentation.

SEO Case Study: Children’s Defense Fund

RedEngine (RED) client Children’s Defense Fund (CDF) released site data that shows dramatic increases in site visits and visitor engagement within the first three months following the launch of a total site redesign, which included SEO work by RED and site design by OmniStudio. Comparing the optimized site to the previous site design (over comparable timeframes), the client experienced: total site visits increased 12%, Google organic search visits rose 23% and the average time spent on the site climbed by 15%.

> View the CDF site redesign/SEO case study
> Learn more about RedEngine’s SEO services