RedEngine Digital’s presentation from the 2012 Bridge Conference, August 8th, by Liz Murphy of RedEngine and Kelly Townsend of the Humane Society of the U.S.
From our presentation at the 2011 Convio Summit, “The Holy Grail Checklist: Planning a Powerful Multi-Channel Campaign” we’re happy to provide the Multi-Channel Marketing Campaign Planning Checklist. The session featured our own Liz Murphy and Robin Steffek, joined by Kelly Townsend of the Humane Society of the U.S., speaking about the critical steps you need to know when setting up an integrated campaign that leverages all channels – and most importantly – gives you measurable results you can use to optimize the next campaign.
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