RedEngine Digital

RedEngine Digital (RED) is an integrated online marketing agency known for its strategic, ROI-based approach. Our expertise includes Web strategy and online fundraising, membership acquisition and retention, advocacy and lead-generation for well-known brands in the not-for-profit, charity and association sectors.

RED utilizes a integrated mix of online marketing tactics including search engine marketing (PPC and SEO), email marketing, online advertising, Web analytics, and social media marketing and outreach. We drive qualified traffic to your site, convert that traffic into actions, and optimize the results for the maximum ROI.

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RedEngine + Beaconfire = A Beautiful Merger

I’m delighted to announce that RedEngine Digital and Beaconfire have merged, as of May 1, 2015. After many dates, we realized we were meant for each other. Our shared commitment to the nonprofit community, our teams’ joined expertise and our dedication to customer care and innovation makes us a perfect match. Our clients will benefit [...]

The Joys and Failures of the Holiday Season: What Worked, What Didn’t in Digital and Integrated Fundraising | DMANF Conference 2015

See Special Olympics and RedEngine’s presentation on the Joys and Failures of the Holiday Season at the 2015 DMANF Conference. About This Presentation: Packed with digital fundraising, membership and lead-gen dos & don’ts, and ROI-driven ideas, this session will inspire your 2015 digital campaigns and supercharge your results. RedEngine Digital will highlight case studies from [...]

Google Universal Analytics: Ready or Not, Here It Comes! (Part 2)

If you haven’t read Part 1 of my series, go now. Read. Absorb. I’ll wait. So Google has updated your Google Analytics to Universal Analytics (UA), and the clock started ticking for you to update your website code to use the analytics.js instead of the good old ga.js. You start listing all the website templates [...]

Holiday Fundraising Tips for Your Search and Display Advertising!

See RedEngine’s presentation from the Engaging Networks conference where we shared tips and strategies for developing strategic and high-response search advertising and integrated display campaigns. Also learn more about the Google Grants program and how you can take advantage of it for your nonprofit!. Presenter: Liz Murphy, Founder, RedEngine Digital @lizred

RedEngine Digital & Special Olympics Win Gold Maxi Award for Digital

During the 2014 Bridge Conference, Liz Murphy, RedEngine Digital’s Founder and President, received the Gold Maxi Award in the Digital category on behalf of Special Olympics and RedEngine Digital. The award was presented to RedEngine as a result of the Special Olympic’s digital year-end outstanding campaign results. Congratulations to Special Olympics for an award-winning campaign [...]

Walk in Your Donor Prospect’s Shoes and Learn How to Drive Them to Action – RedEngine Digital at 2014 Bridge Conference

See RedEngine’s presentation about how to engage donors’ prospects and the engagement funnel at the 2014 Bridge Conference. About This Presentation: “Come to this session and walk a mile in your donor’s shoes. We’ll walk you through the donor conversion funnel – from the donor’s perspective – from awareness to engagement to transaction, and help [...]

Deconstructing Integration (and How to Put It All Together for Best Results) – RedEngine Digital & Special Olympics at 2014 Bridge Conference

See RedEngine’s presentation with Special Olympics at the 2014 Bridge Conference. About This Presentation: “Successful integrated marketing is made up of a lot of pieces – and isn’t just about the various channels. Walk through all the elements you need to consider when planning and launching integrated, multi-channel campaigns, including organization, structure, technology, messaging, data, [...]

Google Universal Analytics: Ready or Not, Here It Comes! (Part 1)

It’s official! Universal Analytics (UA) is finally out of beta and websites using Google Analytics (GA) can now upgrade to UA. What does this mean? And how can you get your website ready? With UA, Google is offering more in-depth insights about your traffic and conversion trends: Conversion Attribution shows you the paths visitors took [...]

Production Manager Position Available Now

Do you love to manage teams and projects, have a thing for digital marketing and would love to be part of an advertising agency? Then we’d like to meet you! We are looking for a Production Manager that is well-versed in managing and trafficking digital marketing creative and technology projects and get jazzed about being part [...]

Google+ And Search Engine Ads, Now That’s a Plus!

Much like the Facebook “Like” button, the Google+1 button allows users to share their personal recommendations with their connections. When a user +1’s something, they are giving an endorsement that will be shared directly with their family, friends and connections. Users can +1 many different types of web content – search results, a Google+ page, [...]