News & Announcements
RED Client Earns Kudos for Integrating Search & Social
The industry publication DMNews profiled CARE’s work during the height of the humanitarian crisis in Haiti, highlighting its integration of social media and search marketing to drive awareness building and fundraising. “For CARE, a nonprofit organization that combats global poverty, search marketing and social marketing allow the organization to react immediately to global emergencies with real time marketing campaigns… The nonprofit’s digital agency, RedEngine Digital, handled the initiative.” Read more about how RED and CARE approached this campaign.
Why Nonprofits Need SEO – DMAW AdVents Article
In the January issue of the DMAW’s Marketing AdVents magazine, RedEngine Digital answers the question “Why does an nonprofit need to think about SEO?” Learn why nonprofits can’t afford to neglect search engine optimization, and what costly mistakes you can avoid by involving a search engine expert at the beginning of your website redesign process. Read: Why Nonprofits Need SEO.
RED Chairs DMAW Social Media Day
RedEngine’s Liz Murphy and Melanie Phung co-chaired DMAW Social Media Day, a full day of sessions aimed at marketers interested in taking their social media efforts to the next level. This sold-out conference went way beyond the basics, focusing on advanced social media tactics, case studies and optimization strategies. Topics included mobile marketing, the future of video, reputation management, measurement and metrics, digital PR and more. Feedback from attendees included: “a huge success”, “best conference I have been to in years”, and other accolades.
RED Launches Health Care Reform Microsite
In July, RedEngine Digital worked with the American Diabetes Association to launch a new microsite on health care reform. RED developed the strategy, wrote and designed the site, implemented advanced Google Analytics campaign tracking, and optimized it for the search engines. RED also created an email cultivation and fundraising campaign to increase online donations and advocacy actions. The site has received top rankings for “health care reform now” and “diabetes health care reform.” If you know someone with diabetes, please tell them to visit the site and sign the petition!
RedEngine Presents at Bridge Conference – July 21, 2009
RedEngine’s Alex Allen presented at the Bridge Conference 2009, a conference organized by the Association of Fundraising Professionals, Washington DC Metro Area Chapter, and the Direct Marketing Association of Washington. His presentation discussed the ins and outs of Google Grants, including keyword research, ad group organization, landing pages, and analytics. View his Google Grants presentation.
Children’s Defense Fund Sees 23% Increase in Google Organic Search Traffic – June 15, 2009
RedEngine client Children’s Defense Fund (CDF) released site data that shows dramatic increases in site visits and visitor engagement within the first three months following the launch of a total site redesign, which included SEO work by RED and site design by OmniStudio. Comparing the optimized site to the previous site design (over comparable timeframes), the client experienced: total site visits increased 12%, Google organic search visits rose 23% and the average time spent on the site climbed by 15%.
RedEngine and OmniStudio to Unveil CDF Website During NTC 2009 – April 15, 2009
Come hear RedEngine Digital Founder Liz Murphy speak at a Convio Partner breakfast during the 2009 Nonprofit Technology Conference (NTC) in San Francisco on April 28. Together with OmniStudio, RED will unveil the new Children’s Defense Fund website and discuss keys to successful website development for nonprofit clients.