Resources
Online Marketing
- Marketing Profs – marketing resources and community
- Marketing Sherpa – marketing case studies and research
Search Engine Optimization (SEO)
- Google Webmaster Quality Guidelines – The ground rules for succeeding in Google’s organic search results
- Aaron Wall’s SEO Blog – Thought leadership about search engine marketing
- Compete Search Analytics – Compare competitors’ keyword referrals
- Rank Checker – Tool for checking where your site ranks in search engines
AdWords/PPC Advertising
- Google Grants - Free Google advertising for not-for-profits and charities
Let RedEngine help you make the most of your Google Grants budget. - Keyword Typo Generator - Tool to help you find keyword typos to use in your PPC campaign
- Click-through Rate Validity Checker – Tool for PPC beginners to evaluate when you can eliminate an ad
Web Analytics/Usability
- Web Analytics Association – Resources for analytics professionals
- Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions (Book)
- Don’t Make Me Think: A Common Sense Approach to Web Usability (Book)
- Donation Usability: Increasing Online Giving to Non-Profits and Charities (White Paper)
- 24 Google Analytics Plugins, Hacks and Tricks (Blog Post)
- ContentChecker for Email from Lyris – A tool to flag and correct email content issues before you hit “send”
- Email Blacklist Checker – See if your IP address is blacklisted and your emails getting flagged as spam
Social Media/Viral Marketing
- Made to Stick: Why Some Ideas Survive and Others Die (Book)
- Social Media for Social Causes Study: The Results (Article)
- Beth’s Blog – Thoughts on nonprofits and social media
Other Resources for Nonprofits
- NTEN – Nonprofit Technology Network
- YouTube for Nonprofits – Use video content to drive fundraising efforts
- Nonprofit Tech Blog