Google Grants

Google Grants is a program that provides free AdWords advertising to qualifying nonprofit organizations. This program is based on Google’s AdWords pay-per-click advertising platform. RedEngine manages Google Grants advertising on behalf of multiple clients.

RedEngine’s Alex Allen presented “Google Grants: Go Big or Go Home” on July 21 at the Bridge Conference 2009. His presentation discusses the ins and outs of Google Grants, including keyword research, ad group organization, landing pages, and analytics. See the full presentation below:

The Bridge Conference is hosted by the Association of Fundraising Professionals, Washington DC Metro Area Chapter, and the Direct Marketing Association of Washington.